Outline Basketball Shoes

Product Category – Basketball Shoes Definition (Dictionary. com) Basketball – a game played by two teams of usually five players each on a rectangular court having a raised basket or goal at each end, points being scored by tossing the ball through the opponent’s basket. Shoe – an external covering for the human foot, usually of leather and consisting of a more or less stiff or heavy sole and a lighter upper part ending a short distance above, at, or below the ankle. Basketball shoes are used when playing basketball. Line types Safety/Performance Shoes made for optimal performance while preventing injuries *
EVA for cushioning (light) * Polyurethane for stability (heavy) * Stiff material on the medial side reduce inward rolling * Anti-microbial fabric reduces bacteria Fashion * Celebrity endorsement * Wide variety of color schemes * Word of Mouth Types High-top Pro: * Provides the most ankle support, safest Con: * Heavy, slower movement Mid-top Pro: * Increased mobility for jumping and fast direction changes Con: * Not the best for movement or protection Low-top Pro: Lightest, allows quicker movement changes, easier jumping, and speedier running Con: * Little protection. Smaller players will use these Product lifecycle Target Market Male High School Basketball Players Problem Recognition *
Join Basketball Team * Want to fit in with peers Information Search * Internet * Price * Quality * Retail Store * Employee Expertise * Immediate Selection/Comparison * Peer Word of Mouth * Scoop on the latest dope kicks * Determine safe choices Alternative Evaluation and Selection * Mostly deliberation of collected information Limited Decision * Prices are not extreme * Can have multiple pairs of shoes * Outlet Selection and Purchase * Online * Retail Store * Provides immediate purchase * Postpurchase Processes * Wear dem shoes * Games * Stomping around town, lookin’ fly for the sweet honeys * Donate to secondhand stores * Throw away * Hand down to family members * Sell lightly used shoes online Scientific proof that High-tops are structurally superior to Low-tops. http://www. tpec. edu. tw/%2Fself_store%2F79%2Fself_attach%2F95_5_paper1. pdf


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