Proposal

 
The project for this course will be developing a marketing plan for a New Product Development (NPD) idea.  The assignment project will be a proposal describing your New Product Development (NPD) idea.

Proposal
The proposal must include 1 page describing the New Product Development (NPD) idea.
The proposal document must illustrate the two following ideas:

Consumer problem to be solved/gains to be provided
Nature of the proposed solution

The document must elaborate on the feasibility of the proposed solution, as well as a brief summary of available alternatives.
 
The final plan should illustrate the following points:

Consumer problem to be solved/gains to be provided

Nature of the proposed solution

Positioning statement

Details on a target market and market segmentation

Market analysis

SWOT analysis
Details on competing products or services
Discussions on differentiation from competition
discussion on market trends based on research

New product development process summary

Details on the process used to develop this hypothetical product
Discussion on how concept/product could be tested

Marketing strategy

Provide an overview of the planned marketing and advertising strategy
Provide more specific details and discussions on one of the following:

Integrated marketing communication plan
Logistics and distribution to include reverse logistics

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