Unit 3 IP PP

 10 slides 150 speaker notes 
The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting. 
“I like your ideas for branding the product,” she says. “I think the  board wants an overview now of the whole process we are using for  developing the new product. Can you do that?”
“Thanks for the comments about the branding strategy,” you say. “I  tried to be creative with my approach. I’d be glad to show the board the  process we are using to develop the new product.”
“Great,” she says. “Why don’t you do what you did last time? The  10–15 slides that you presented worked well in the 30-minute time slot.”
“In the past I’ve done similar presentations and have a format that  really works. The board has been very receptive to the flow of the  information and I think it will work for us for this presentation too,”  she adds. “I’ll instant message the information to you after our  meeting. The flow might work for you also.”
“Great,” you respond. “I’ll get started on this first thing in the morning.”
When you get back to your office, the instant message from Michelle is on your screen. It reads:

These are the areas we need to cover in the presentation.  
Idea generation  
Idea screening  
Concept development and testing  
Marketing strategy development  
Business analysis  
Product development  
Test marketing  
Commercialization  Be sure to include the information from  our discussions on branding as part of the marketing strategy  development phase of the process. 
The materials found in the M.U.S.E. may help you with this assignment. Additional information is also provided in the Lessons From Experience found at the following link:  

The Language of Branding

For assistance with your assignment, please use your text, Web resources, and all course materials.


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